Amod sen

Maxobull India Electronics Limited

Jan 2020 - Jan 2025 • 5 yrs

Led pan-India sales and business growth for Maxobull's premium mobile accessories and smart gadgets portfolio across regional retail, distribution, and e-commerce channels. Managed and mentored Regional Sales Managers and a 64+ member sales and customer service team, driving revenue performance, market expansion, and sales execution. Achieved ₹15 Cr in revenue within the first month of direct-to-market operations by leading the national sales team and strengthening channel execution. Contributed to ₹24 Cr in total business revenue during the tenure through focused expansion across regional chains, distributor networks, and e-commerce accounts. Drove 56% sales growth within 8 months by strengthening sales, pricing, promotional, and market development strategies. Developed and executed sales plans, pricing strategies, promotional initiatives, and channel programs in collaboration with senior leadership, marketing, production, vendors, and sales teams. Contributed to product pricing strategy by analysing retailer feedback and consumer price points, improving sell-through, distribution reach, and product visibility. Designed and implemented sales incentive programmes for distributors and retailers to drive incremental revenue and improve channel performance. Managed key channel decisions covering distribution approvals, discounts, returns, markdowns, commercial accommodations, and credit policies. Led sales training workshops for direct and indirect sales channels, strengthening the capabilities of regional sales teams and improving execution consistency. Partnered with the Marketing team to develop brand drivers, product positioning, and seasonal sales strategies to support market growth and customer satisfaction. Worked closely with executive leadership and cross-functional teams to identify sales opportunities, improve market share, streamline operations, and strengthen overall business performance.

Vivo

Jan 2016 - Jan 2020 • 4 yrs

Manage the North India Modern Trade business across 175 Large Format Retail (LFR) and 238 Small Format Retail (SFR) stores across Haryana, Delhi NCR, East UP , and West UP . Oversee sales operations across 32+ Modern Trade accounts, including Croma, Reliance Digital, Reliance Mini, Vijay Sales, TMS, Mobility World, and Spice Hotspot. Drive business performance across 415+ Vivo Brand Advisers, 6 Territory Sales Managers, and 15 Team Leaders/Executives to consistently achieve team sales targets. Own the complete sales and business vertical for the assigned region, including sales planning, execution, performance tracking, and target achievement. Build and maintain strong relationships with LFR/SFR store teams, senior management, and key account stakeholders to strengthen retail partnerships and improve business execution. Monitor sales team performance, track progress against targets, and implement engagement and motivation initiatives to maintain consistent productivity. Manage recruitment, manpower planning, client meetings, and business reporting for the assigned Modern Trade network. Conduct regular product, sales, and process training for Vivo Brand Advisers, sales team members, and retail store staff to improve product knowledge and sales effectiveness. Coordinate with key account and internal stakeholders to resolve operational issues and ensure smooth execution across the Modern Trade channel. Lead day-to-day sales governance and performance reviews across a large-scale retail network, ensuring alignment with Vivo's business objectives

Reliance jio

Jan 2014 - Jan 2016 • 2 yrs

Managed the complete sales and distribution business vertical for the assigned Jio Centre (JC), driving mobility, connectivity, and device sales across the territory. Led the retail outlet mapping and channel development strategy within the JC boundary, completing 2,300+ telecom and device retail mappings across South and East Delhi. Established 1 Device RDS, scaling the business to a ₹1 Cr monthly turnover within 4 months with 1,500+ monthly sell-outs of VoLTE 4G devices at an average selling price of ₹6,500+. Built and managed the device business across LYF and partner brands, including YU, Lenovo, Micromax, and LG, driving market penetration and retail execution. Established 2 Connectivity ARDs within the JC territory to strengthen Jio's connectivity sales and distribution network. Managed LTE/4G network enhancement coordination, including permissions for Small Cell, IBS, and Wi-Fi installations at commercial locations. Drove business through a 25+ member sales and distribution team, including 23 Digital Sales Specialists, Device and Connectivity Leads, and Sales Support executives. Conducted regular GT and MT outlet visits with RDS, FOS, TL, and device teams to drive sell-in and sell-out performance across secondary and tertiary channels. Provided competitor intelligence, market feedback, and actionable business inputs to support sales strategy and channel decisions. Managed retail expansion, distribution execution, and territory-level sales operations to support 4G mobility and connectivity business growth.

Samsung India Electronics Pvt. Ltd

Jan 2010 - Jan 2014 • 4 yrs

Established and expanded the channel sales and distribution network across West Delhi, driving territory-level sales growth and market coverage. Managed end-to-end sales operations for the assigned territory, including distributor management, retailer engagement, stock planning, and target achievement. Identified market potential and appointed new stockists and channel partners to strengthen distribution reach and improve product availability. Managed relationships with distributors and retail sales partners, ensuring healthy channel engagement and effective demand-supply alignment. Monitored market demand and coordinated inventory availability to support consistent sales execution and channel growth. Led a 39-member sales team comprising 4 Team Leaders and 35 Sales Executives, driving performance, target achievement, and field execution. Worked closely with channel partners to improve after-sales service and customer feedback resolution, strengthening retailer and customer relationships. Consistently drove territory sales performance through channel management, team leadership, market development, and sales target execution.

Bharti Airtel

Jan 2006 - Jan 2010 • 4 yrs

Managed GSM and DTH sales operations through a wide network of retail counters, promoters, and Field Sales Officers (FOS). Handled primary and secondary sales, assigning targets to retailers and promoters and providing the required tools and support to achieve business objectives. Drove target achievement through team motivation, trade schemes, and field sales execution across the assigned territory. Managed sales and promotional activities at retail counters, including brand awareness campaigns, Van Promotions, Road Shows, and Canopy Activities. Coordinated with field service teams for timely resolution of customer issues and installation of services at customer premises. Conducted meetings with corporates, apartment communities, and societies to drive MDU installations and expand customer acquisition opportunities. Managed sales and promotion of DSL and landline services, contributing to revenue generation and territory growth. Followed up with customers who failed to pay their first bill (FBD), supporting revenue recovery and improving customer payment compliance. Worked closely with field and service teams to ensure smooth customer onboarding, service activation, and post-sales support.