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Marketing Automation Specialist

Persistent Systems

All India, Delhi 5 to 9 Yrs 1 month ago

Job Description

You will be responsible for managing and scaling Persistents B2B marketing automation engine by driving campaign execution, lead lifecycle management, scoring frameworks, CRM alignment, and automation-led demand generation programs that directly contribute to pipeline and revenue. This role requires a strong understanding of enterprise B2B buying journeys, multi-touch attribution, and alignment between Marketing and Sales.

**Key Responsibilities:**

  • Marketing Automation Strategy & Execution:
  • Own execution of global B2B campaigns using Pardot (Salesforce Account Engagement) or equivalent automation platforms.
  • Build and optimize automated nurture programs across TOFU, MOFU, and BOFU stages.
  • Configure landing pages, forms, email templates, dynamic content, automation rules, and engagement programs.
  • Ensure campaign standardization across geographies and business units.
  • Support vertical- and account-based marketing programs with automation workflows.
  • Lead Lifecycle Management & Scoring:
  • Define and manage lead scoring and grading models aligned to ICP and intent signals.
  • Work with Sales to align on MQL definitions and SLAs.
  • Monitor funnel movement: Lead MQL SQL Opportunity Revenue.
  • Optimize lead routing, assignment rules, and lifecycle statuses within Salesforce.
  • Ensure database hygiene and segmentation governance.
  • CRM & Platform Integration:
  • Maintain seamless integration between Pardot and Salesforce CRM.
  • Ensure data integrity, deduplication standards, and compliance (GDPR/global regulations).
  • Implement automation enhancements based on campaign performance data.
  • Support marketing attribution models and campaign influence tracking.
  • Reporting & Performance Optimization:
  • Build dashboards tracking:
  • MQL volume & quality.
  • Conversion rates across funnel stages.
  • Campaign ROI & pipeline contribution.
  • Influenced and sourced revenue.
  • Conduct A/B testing for email, landing pages, and nurture flows.
  • Provide insights and recommendations to improve engagement and conversion.
  • Cross-Functional Collaboration:
  • Work closely with:
  • Sales teams for alignment and feedback loops.
  • Performance marketing team for paid campaign integration.
  • ABM team for account-specific automation.
  • Content team for nurture sequencing.

**Qualifications Required:**

  • 5 to 6 years of experience in B2B marketing automation, preferably in IT services / technology sector.
  • Hands-on expertise in Pardot (Salesforce Account Engagement). Experience in Marketo / HubSpot / Eloqua acceptable.
  • Strong understanding of enterprise B2B demand generation models.
  • Experience working with Salesforce CRM (lead routing, campaign influence, opportunity tracking).
  • Knowledge of lead scoring, grading frameworks, and marketing attribution.
  • Experience managing database segmentation and personalization.
  • Strong analytical capability and familiarity with performance metrics.
  • Understanding of how marketing automation integrates with paid media and ABM campaigns.
  • Experience managing B2B ad platforms such as LinkedIn Ads, Influ2, or similar ABM platforms.
  • Exposure to intent platforms like 6sense, Demandbase, etc.
  • Salesforce / Pardot certifications.
  • Experience in global campaign execution across multiple regions.
  • Structured and process-driven mindset.
  • Strong stakeholder management.
  • Attention to detail.
  • Data-driven decision making.
  • Ability to operate in a fast-paced, matrixed enterprise environment.

If you are looking to unleash your full potential in a values-driven, people-centric, and inclusive work environment, click on Apply to know more about this opportunity at Persistent - persistent.com/careers. You will be responsible for managing and scaling Persistents B2B marketing automation engine by driving campaign execution, lead lifecycle management, scoring frameworks, CRM alignment, and automation-led demand generation programs that directly contribute to pipeline and revenue. This role requires a strong understanding of enterprise B2B buying journeys, multi-touch attribution, and alignment between Marketing and Sales.

**Key Responsibilities:**

  • Marketing Automation Strategy & Execution:
  • Own execution of global B2B campaigns using Pardot (Salesforce Account Engagement) or equivalent automation platforms.
  • Build and optimize automated nurture programs across TOFU, MOFU, and BOFU stages.
  • Configure landing pages, forms, email templates, dynamic content, automation rules, and engagement programs.
  • Ensure campaign standardization across geographies and business units.
  • Support vertical- and account-based marketing programs with automation workflows.
  • Lead Lifecycle Management & Scoring:
  • Define and manage lead scoring and grading models aligned to ICP and intent signals.
  • Work with Sales to align on MQL definitions and SLAs.
  • Monitor funnel movement: Lead MQL SQL Opportunity R

Skills Required

Pardot lead scoring Salesforce CRM personalization stakeholder management B2B marketing automation Salesforce Account Engagement lead lifecycle management scoring frameworks CRM alignment demand generation programs multitouch attribution Marketing Sales alignment grading models database segmentation performance metrics analysis paid media integration ABM campaigns intent platforms global campaign execution datadriven decision making

Posted on: April 2, 2026