Marketing Automation Specialist

<p><strong>Key Responsibilities:</strong></p>

<p><strong>Marketing Automation & Campaign Management</strong></p>

<ul>

<li>Plan and execute campaigns across Email, SMS, WhatsApp, and Push Notifications</li>

<li>Design and manage end-to-end customer journeys for website and mobile app users</li>

<li>Ensure personalized and seamless communication across all touchpoints</li>

</ul>

<p><strong>Customer Lifecycle & Data Strategy</strong></p>

<ul>

<li>Analyze customer behavior and create segmented user journeys</li>

<li>Build and implement trigger-based campaigns for engagement and retention</li>

<li>Improve customer lifetime value (LTV) through targeted communication</li>

<li>Conduct A/B testing and optimize campaign performance</li>

</ul>

<p><strong>CRM Tools & Technology</strong></p>

<ul>

<li>Work on marketing automation platforms like CleverTap, MoEngage, or WebEngage (minimum one required)</li>

<li>Create and optimize workflows, funnels, and campaign logic</li>

<li>Stay updated with latest trends in CRM and marketing automation</li>

</ul>

<p><strong>Reporting & Compliance</strong></p>

<ul>

<li>Track campaign performance and report on KPIs (CTR, conversion, retention, ROI)</li>

<li>Ensure compliance with data protection and privacy guidelines</li>

<li>Provide actionable insights to improve campaign effectiveness</li>

</ul>

<p><strong>Requirements:</strong></p>

<ul>

<li>3-5 years of experience in Marketing Automation / CRM / Lifecycle Marketing</li>

<li>Hands-on experience with tools like CleverTap / MoEngage / WebEngage</li>

<li>Strong understanding of customer journey mapping and segmentation</li>

<li>Experience in campaign optimization and reporting</li>

<li>Good analytical and problem-solving skills</li>

</ul>