Digital Analytics Associate

As an Associate in Digital Analytics, your role will primarily involve working independently on tags configuration and the development of tags and data layer using Google Tag Manager for both Web and Mobile Apps. You will handle a pipeline of tagging requests received from various clients, supporting large-scale projects as an individual contributor. Your key responsibilities will include: - Developing, designing, building, testing, and monitoring Web data layer and web tags/pixels. - Collaborating with interactive marketing teams for tracking in their areas and merging their data with web analytics. - Ensuring a good understanding of the Google ecosystem and performing tagging across all Google platforms. - Coordinating with program managers/customer service team for timely implementation of changes in tagging due to site changes. - Defining tagging schemas and specifications for new sites and new site features. - Providing quality assurance and debugging of tagging as implemented by developers. - Writing tagging specifications/flow for developers for enhanced ecommerce websites/apps. - Implementing proper cookie consent triggers to adhere to regulatory standards (GDPR, CCPA). - Writing JavaScript to pull data from the DOM, dataLayer, JavaScript variables, and data objects for implementation in Google Tag Manager, along with server-side tags implementation being a plus. - Writing SQL/Big Queries to verify and report on Google Analytics in the data warehouse. - Accessing the Google Tag Manager and Google Analytics APIs for automating tasks. Qualifications required for this role include: - Strong knowledge of DHTML (HTML, CSS, JavaScript, DOM). - Hands-on experience in Looker Studio (Previously Data Studio) is a plus. - Experience in architecting, designing, and implementing data within a data layer. - Proficiency in reporting and data crunching. - Ability to debug analytics and other HTTP requests with browser developer tools/extensions. Please let me know if you need any further information. As an Associate in Digital Analytics, your role will primarily involve working independently on tags configuration and the development of tags and data layer using Google Tag Manager for both Web and Mobile Apps. You will handle a pipeline of tagging requests received from various clients, supporting large-scale projects as an individual contributor. Your key responsibilities will include: - Developing, designing, building, testing, and monitoring Web data layer and web tags/pixels. - Collaborating with interactive marketing teams for tracking in their areas and merging their data with web analytics. - Ensuring a good understanding of the Google ecosystem and performing tagging across all Google platforms. - Coordinating with program managers/customer service team for timely implementation of changes in tagging due to site changes. - Defining tagging schemas and specifications for new sites and new site features. - Providing quality assurance and debugging of tagging as implemented by developers. - Writing tagging specifications/flow for developers for enhanced ecommerce websites/apps. - Implementing proper cookie consent triggers to adhere to regulatory standards (GDPR, CCPA). - Writing JavaScript to pull data from the DOM, dataLayer, JavaScript variables, and data objects for implementation in Google Tag Manager, along with server-side tags implementation being a plus. - Writing SQL/Big Queries to verify and report on Google Analytics in the data warehouse. - Accessing the Google Tag Manager and Google Analytics APIs for automating tasks. Qualifications required for this role include: - Strong knowledge of DHTML (HTML, CSS, JavaScript, DOM). - Hands-on experience in Looker Studio (Previously Data Studio) is a plus. - Experience in architecting, designing, and implementing data within a data layer. - Proficiency in reporting and data crunching. - Ability to debug analytics and other HTTP requests with browser developer tools/extensions. Please let me know if you need any further information.