Traffic Coordinator - Liner & Radio Ad Ops

We are seeking an experienced Linear / Radio Campaign Scheduler to lead the execution and delivery of advertising campaigns across traditional linear / radio platforms. This role emphasizes campaign management, traffic coordination, and ad scheduling to ensure campaigns run seamlessly and meet client objectives. The ideal candidate will have a deep understanding of broadcast workflows, excellent organizational abilities, and a proactive approach to managing complex schedules and client requirements.

Salary - 4LPA to 7LPA

Work From Office Only

Mumbai

5 days work with 2 days rotational week offs

Rotational Shifts (Including night shifts)

Key Responsibilities:
Traffic Coordinator:
Asset Management:
- Oversee the trafficking and delivery of creative assets, ensuring they meet technical specifications and deadlines.
- Verify that all materials are compliant with broadcast standards and client guidelines, addressing discrepancies promptly.

Workflow Optimization:
- Troubleshoot any traffic-related issues in collaboration with the broadcast operations team, ensuring rapid resolution.

Quality Assurance:
- Ensure all ads are accurately placed within the schedule and aired in accordance with agreed-upon parameters.
- Perform detailed checks to prevent overbooking, duplication, or misplacement of advertisements.

Ad Scheduling and Optimization:

- Schedule Development:

• Build detailed ad schedules, balancing client requirements with available inventory and regulatory guidelines.
• Optimize schedules to maximize reach, minimize waste, and meet campaign goals efficiently.

- Conflict Resolution:

• Manage last-minute schedule changes, resolving conflicts while maintaining campaign integrity.
• Adjust placements as needed to accommodate breaking news, special programming, or other disruptions.

- Regulatory Compliance:

• Ensure ad schedules comply with all applicable legal and regulatory standards, including competitive separation and content restrictions.

Reporting and Insights:
- Generate post-campaign reports, providing detailed insights into performance metrics such as audience delivery, compliance rates, and campaign reach.
- Analyze trends and recommend improvements for future campaigns to maximize client ROI.
- Provide feedback to sales and creative teams on opportunities for innovation or process improvements.

Qualifications / Experience :
- Education:

• Bachelors degree (preferably in Media - TV / Radio / Broadcasting), Advertising, Communications, or a related field.

- Experience:

• 3-5 years of experience in campaign management, traffic coordination, or ad scheduling within linear TV / radio or broadcast media.
• Proven track record of managing high-volume campaigns and resolving complex scheduling challenges.

Technical Skills:
- Proficiency with traffic management systems (e.g., WideOrbit, IBMS, Aquira or similar).
- Advanced knowledge of Excel and ability to work with data to derive insights.
- Familiarity with media measurement tools (e.g., Nielsen, OzTAM) is a plus.