Social Media & Meta Ads Specialist

As a Senior Social Media & Meta Ads Specialist at Catch A Trip, you will play a crucial role in leading marketing efforts by creating compelling content, managing social media presence, driving Meta Ads campaigns, and focusing on organic growth. Your expertise will be key in shaping the brand's voice and engaging with the audience effectively. **Key Responsibilities:** - **Social Media and Content:** - Plan and execute content across various platforms like Instagram, Facebook, YouTube, and LinkedIn to establish a strong brand presence. - Ideate and script content for reels, carousels, and stories, ensuring high engagement and reach. - Write content aligned with trends and audience behavior, collaborating with designers for quality output. - Stay updated with trends and adapt content quickly for relevance and performance. - **Community and Growth:** - Manage audience interactions with a consistent brand voice. - Build and nurture an engaged community while identifying insights and content opportunities. - **Meta Ads and Performance:** - Launch and manage ROI-driven Meta Ads campaigns targeting high-intent audiences. - Continuously test creatives, audiences, and messaging to improve performance. - Optimize campaigns for conversions, cost efficiency, and ROI, tracking key metrics for insights. - **SEO and Organic Growth:** - Conduct basic keyword research to support content visibility. - Optimize website content for on-page SEO and align with search intent for organic discoverability. - Monitor SEO performance and work on improving website structure and content relevance. - **Website and Content Management:** - Upload and manage travel packages and content on the website, ensuring accuracy and consistency. - Coordinate with internal teams for updates and improvements. **Preferred Qualifications:** - 3+ years of experience in Social Media or Digital Marketing. - Proven experience in managing Meta Ads campaigns and strong content ideation skills. - Understanding of social media analytics, KPIs, and campaign metrics. - Experience in travel, lifestyle, or content-driven brands is a plus. - SEO knowledge and basic understanding of AI tools are advantageous. **Perks and Benefits:** - 1 Day Work From Home. - Travel-related perks and experiences. - Creative ownership and room for experimentation. - Opportunity to shape the brand's voice with real impact and visibility. At Catch A Trip, you will have the opportunity to showcase your creative problem-solving skills and contribute to the growth and success of the brand. Join us in creating unforgettable travel experiences and engaging with a dynamic audience. Apply now by sharing your portfolio and previous campaign works for consideration. As a Senior Social Media & Meta Ads Specialist at Catch A Trip, you will play a crucial role in leading marketing efforts by creating compelling content, managing social media presence, driving Meta Ads campaigns, and focusing on organic growth. Your expertise will be key in shaping the brand's voice and engaging with the audience effectively. **Key Responsibilities:** - **Social Media and Content:** - Plan and execute content across various platforms like Instagram, Facebook, YouTube, and LinkedIn to establish a strong brand presence. - Ideate and script content for reels, carousels, and stories, ensuring high engagement and reach. - Write content aligned with trends and audience behavior, collaborating with designers for quality output. - Stay updated with trends and adapt content quickly for relevance and performance. - **Community and Growth:** - Manage audience interactions with a consistent brand voice. - Build and nurture an engaged community while identifying insights and content opportunities. - **Meta Ads and Performance:** - Launch and manage ROI-driven Meta Ads campaigns targeting high-intent audiences. - Continuously test creatives, audiences, and messaging to improve performance. - Optimize campaigns for conversions, cost efficiency, and ROI, tracking key metrics for insights. - **SEO and Organic Growth:** - Conduct basic keyword research to support content visibility. - Optimize website content for on-page SEO and align with search intent for organic discoverability. - Monitor SEO performance and work on improving website structure and content relevance. - **Website and Content Management:** - Upload and manage travel packages and content on the website, ensuring accuracy and consistency. - Coordinate with internal teams for updates and improvements. **Preferred Qualifications:** - 3+ years of experience in Social Media or Digital Marketing. - Proven experience in managing Meta Ads campaigns and strong content ideation skills. - Understanding of social media analytics, KPIs, and campaign metrics. - Experience in travel, lifestyle, or content-driven brands is a plus. - SEO knowledge and basic understanding of AI tools are advantageous. **Perks and B