Senior Specialist, ABM

Role Overview:

Join a company that is pushing the boundaries of what is possible, renowned for technical excellence and leading innovations that make a difference to clients and society. Embrace diversity and inclusion at the workplace, providing a space for growth, belonging, and thriving.

Key Responsibilities:

• Develop and implement account-based marketing strategies aligned with sales objectives and business goals.
• Collaborate with the sales team to create tailored marketing plans for each account.
• Create and execute multi-channel marketing campaigns, including email, content marketing, events, and digital advertising.
• Utilize data and analytics to measure campaign effectiveness and optimize strategies.
• Build and maintain strong relationships with key stakeholders within target accounts.
• Develop personalized content and messaging addressing unique needs and pain points of each identified account.
• Monitor industry trends and competitor activities to inform marketing strategies.
• Coordinate with internal teams to ensure alignment and consistency in messaging.
• Manage budgets and track ROI for all ABM campaigns.

Qualifications:

• Master's in Marketing, Business, or a related field.
• 5+ years of experience in account-based marketing.
• Proven track record of successful ABM campaign development and execution.
• Strong understanding of the B2B sales cycle and ability to align marketing strategies with sales objectives.
• Excellent communication and interpersonal skills.
• Proficiency in marketing automation tools, CRM systems, and analytics platforms.
• Creative thinker with the ability to develop innovative marketing strategies.
• Strong project management skills and attention to detail.
• Overall 10+ years of relevant work experience

Additional Details of the Company:

NTT DATA is a $30+ billion trusted global innovator of business and technology services, serving 75% of the Fortune Global 100. Committed to helping clients innovate, optimize, and transform for long-term success. Invest over $3.6 billion annually in R&D to facilitate organizations and society moving confidently into the digital future. Operate in more than 50 countries, with a diverse team and robust partner ecosystem. Services include business and technology consulting, data and artificial intelligence, industry solutions, as well as the development, implementation, and management of applications, infrastructure, and connectivity. NTT DATA is also a leading provider of digital and AI infrastructure globally, part of the NTT Group and headquartered in Tokyo.

Remote Working: Yes

Equal Opportunity Employer:

NTT DATA is an Equal Opportunity Employer committed to diversity and providing a discrimination-free environment. No discrimination based on age, race, color, gender, sexual orientation, religion, nationality, disability, pregnancy, marital status, veteran status, or any other protected category. Accelerate your career by joining the global team. Apply today for professional growth and development opportunities. Role Overview:

Join a company that is pushing the boundaries of what is possible, renowned for technical excellence and leading innovations that make a difference to clients and society. Embrace diversity and inclusion at the workplace, providing a space for growth, belonging, and thriving.

Key Responsibilities:

• Develop and implement account-based marketing strategies aligned with sales objectives and business goals.
• Collaborate with the sales team to create tailored marketing plans for each account.
• Create and execute multi-channel marketing campaigns, including email, content marketing, events, and digital advertising.
• Utilize data and analytics to measure campaign effectiveness and optimize strategies.
• Build and maintain strong relationships with key stakeholders within target accounts.
• Develop personalized content and messaging addressing unique needs and pain points of each identified account.
• Monitor industry trends and competitor activities to inform marketing strategies.
• Coordinate with internal teams to ensure alignment and consistency in messaging.
• Manage budgets and track ROI for all ABM campaigns.

Qualifications:

• Master's in Marketing, Business, or a related field.
• 5+ years of experience in account-based marketing.
• Proven track record of successful ABM campaign development and execution.
• Strong understanding of the B2B sales cycle and ability to align marketing strategies with sales objectives.
• Excellent communication and interpersonal skills.
• Proficiency in marketing automation tools, CRM systems, and analytics platforms.
• Creative thinker with the ability to develop innovative marketing strategies.
• Strong project management skills and attention to detail.
• Overall 10+ years of relevant work experience

Additional Details of the Company:

NTT DATA is a $30+ billion trusted global innovator of business and technology services, serving 75% of the Fortune Global 100.