Senior Performance Marketing Specialist

As a Senior Performance Marketing Specialist at Wellness Extract, you will be responsible for owning performance, ROI, and growth across international markets. Your role will involve leading end-to-end digital marketing strategy with a strong focus on ROI and performance. You will oversee and scale performance marketing across various platforms such as Amazon PPC, Google Ads, Facebook, and Instagram. Additionally, you will drive Shopify D2C growth, manage social media strategy, lead SEO, Email Marketing, and Marketing Automation, while also handling PR, brand visibility, and online reputation. Your responsibilities will include reviewing and guiding creative outputs, tracking and optimizing KPIs, ROAS, CAC, LTV, and working closely with leadership to own marketing outcomes end-to-end.

Key Responsibilities:

• Lead end-to-end digital marketing strategy with a strong ROI & performance focus
• Own and scale performance marketing across Amazon PPC, Google Ads, Facebook & Instagram
• Drive Shopify D2C growth (acquisition, conversion, funnel optimization)
• Oversee social media strategy (paid & organic) aligned with performance goals
• Lead SEO, Email Marketing & Marketing Automation at a strategic level
• Manage PR, brand visibility & online reputation
• Review and guide creative outputs (graphics & video)
• Track and optimize KPIs, ROAS, CAC, LTV, dashboards
• Work closely with leadership and own marketing outcomes end-to-end

Qualifications Required:

• 9+ years of digital marketing experience with leadership exposure
• Strong expertise in Performance Marketing & ROI optimization
• Hands-on experience with Amazon PPC, Google Ads, Meta Ads
• Strong understanding of social media platforms & analytics
• Experience with Shopify D2C ecosystems
• Exposure to international markets
• Background in D2C / Nutraceutical / Digital-first brands is a plus

By joining Wellness Extract, you will have the opportunity to work in a leadership role with full ownership, build and scale the marketing function, gain global exposure while working from India, and contribute to a high-impact role in a fast-growing company. As a Senior Performance Marketing Specialist at Wellness Extract, you will be responsible for owning performance, ROI, and growth across international markets. Your role will involve leading end-to-end digital marketing strategy with a strong focus on ROI and performance. You will oversee and scale performance marketing across various platforms such as Amazon PPC, Google Ads, Facebook, and Instagram. Additionally, you will drive Shopify D2C growth, manage social media strategy, lead SEO, Email Marketing, and Marketing Automation, while also handling PR, brand visibility, and online reputation. Your responsibilities will include reviewing and guiding creative outputs, tracking and optimizing KPIs, ROAS, CAC, LTV, and working closely with leadership to own marketing outcomes end-to-end.

Key Responsibilities:

• Lead end-to-end digital marketing strategy with a strong ROI & performance focus
• Own and scale performance marketing across Amazon PPC, Google Ads, Facebook & Instagram
• Drive Shopify D2C growth (acquisition, conversion, funnel optimization)
• Oversee social media strategy (paid & organic) aligned with performance goals
• Lead SEO, Email Marketing & Marketing Automation at a strategic level
• Manage PR, brand visibility & online reputation
• Review and guide creative outputs (graphics & video)
• Track and optimize KPIs, ROAS, CAC, LTV, dashboards
• Work closely with leadership and own marketing outcomes end-to-end

Qualifications Required:

• 9+ years of digital marketing experience with leadership exposure
• Strong expertise in Performance Marketing & ROI optimization
• Hands-on experience with Amazon PPC, Google Ads, Meta Ads
• Strong understanding of social media platforms & analytics
• Experience with Shopify D2C ecosystems
• Exposure to international markets
• Background in D2C / Nutraceutical / Digital-first brands is a plus

By joining Wellness Extract, you will have the opportunity to work in a leadership role with full ownership, build and scale the marketing function, gain global exposure while working from India, and contribute to a high-impact role in a fast-growing company.