Senior Manager/Assistant General Manager - Brand Management

Role Overview:

As a Senior Manager/AGM - Brand Marketing at the Gurugram, India office within the Marketing department, you will play a crucial role in shaping the visual, emotional, and experiential aspects of India's most loved gifting brand across various touchpoints. Your creativity, consumer insight, and cultural relevance will be key in defining the brand's identity and positioning.

Key Responsibilities:

• Own the evolution of FNP brand identity, design language, tone of voice, and category-wise positioning.
• Lead brand tracking and performance metrics such as awareness, NPS, consideration, and sentiment.
• Utilize consumer, cultural, and competitive insights to develop future-facing brand strategies.
• Drive creative development and execution of brand campaigns, short films, and occasion-led narratives.
• Develop and manage the master gifting and moment marketing calendar for key spikes like Valentines, Rakhi, Mothers Day, Diwali, etc.
• Ensure a consistent and emotionally resonant narrative across ATL, BTL, digital, and retail channels.
• Oversee visual branding, product photoshoots, packaging, and omnichannel creative output.
• Collaborate with UI/UX, tech, and category teams to ensure brand-aligned product and web experiences.
• Lead the strategy to activate customer testimonials, social proof, and user stories across platforms.
• Partner with HR and leadership teams to shape and activate a compelling employer brand narrative.
• Lead media planning, budgeting, and agency partnerships for impactful brand visibility.
• Champion visual discovery optimization to ensure FNP products and storytelling assets are discoverable and distinctive across visual platforms.
• Collaborate with content, social, performance, and category teams to deliver brand-aligned campaigns.
• Partner with data and insights teams to quantify impact and refine narratives.

Qualification Required:

• Proven experience building and scaling digital-first brands through integrated marketing.
• Deep understanding of consumer psychology, digital behavior, and occasion-led marketing.
• Strong storytelling instinct, visual eye, and a passion for experiences over just products.
• Experience in managing design, media, PR, and creative agency partners.
• Ability to thrive in a fast-paced, high-ownership culture with cross-functional collaboration.
• MBA in Marketing / Mass Communication or equivalent from a reputed institution.
• Experience ideally with E-com, D2C, lifestyle, FMCG, or experience-led brands.
• A portfolio of brand campaigns, films, and partnerships that drove business and love. Role Overview:

As a Senior Manager/AGM - Brand Marketing at the Gurugram, India office within the Marketing department, you will play a crucial role in shaping the visual, emotional, and experiential aspects of India's most loved gifting brand across various touchpoints. Your creativity, consumer insight, and cultural relevance will be key in defining the brand's identity and positioning.

Key Responsibilities:

• Own the evolution of FNP brand identity, design language, tone of voice, and category-wise positioning.
• Lead brand tracking and performance metrics such as awareness, NPS, consideration, and sentiment.
• Utilize consumer, cultural, and competitive insights to develop future-facing brand strategies.
• Drive creative development and execution of brand campaigns, short films, and occasion-led narratives.
• Develop and manage the master gifting and moment marketing calendar for key spikes like Valentines, Rakhi, Mothers Day, Diwali, etc.
• Ensure a consistent and emotionally resonant narrative across ATL, BTL, digital, and retail channels.
• Oversee visual branding, product photoshoots, packaging, and omnichannel creative output.
• Collaborate with UI/UX, tech, and category teams to ensure brand-aligned product and web experiences.
• Lead the strategy to activate customer testimonials, social proof, and user stories across platforms.
• Partner with HR and leadership teams to shape and activate a compelling employer brand narrative.
• Lead media planning, budgeting, and agency partnerships for impactful brand visibility.
• Champion visual discovery optimization to ensure FNP products and storytelling assets are discoverable and distinctive across visual platforms.
• Collaborate with content, social, performance, and category teams to deliver brand-aligned campaigns.
• Partner with data and insights teams to quantify impact and refine narratives.

Qualification Required:

• Proven experience building and scaling digital-first brands through integrated marketing.
• Deep understanding of consumer psychology, digital behavior, and occasion-led marketing.
• Strong storytelling instinct, visual eye, and a passion for experiences over just products.
• Experience in managing design, media, PR, and creative agency partners.
• Ability to thrive in a fast-paced, high-ownership culture with cross-functional collaboration.
• MBA in Marketing / Mass Communica