Senior Influencer Marketing Executive

As a Senior Influencer Marketing Executive at Sotrue, you will play a strategic and creative role in leading influencer initiatives for brands like Beardhood, Sotrue, and Djokr. Your expertise in influencer ecosystems, relationship-building, and campaign execution will be essential in driving brand awareness, engagement, and revenue. Here's what you can expect in this role: **Role Overview:** - Develop and execute influencer marketing strategies for all APPL brands - Identify and manage relationships with influencers on various platforms - Plan and execute targeted influencer campaigns aligned with brand goals - Collaborate with internal teams for campaign planning and approvals - Analyze campaign performance data to optimize strategies - Stay updated on influencer marketing trends and platform changes - Negotiate contracts and ensure deliverables, timelines, and budgets align - Maintain an influencer database and implement performance evaluation frameworks **Responsibilities:** - 23 years of influencer marketing experience, preferably in D2C or personal care brands - Successful track record in managing and scaling influencer programs - Strong understanding of content marketing, creator trends, and social media platforms - Excellent communication and negotiation skills - Proficiency in influencer marketing tools and analytics platforms - Ability to handle multiple campaigns in a fast-paced environment - Prior experience in grooming, beauty, or lifestyle space is a plus In this role, you will have the opportunity to: - Lead and shape the influencer marketing vertical at a high-growth D2C startup - Experience fast-track career growth in a performance-driven environment - Collaborate directly with a leadership team from top consulting firms - Be part of a dynamic, creative, and ambitious work culture - Enjoy a competitive compensation and benefits package We look forward to welcoming you to our team at Sotrue and leveraging your expertise to drive impactful influencer marketing strategies. As a Senior Influencer Marketing Executive at Sotrue, you will play a strategic and creative role in leading influencer initiatives for brands like Beardhood, Sotrue, and Djokr. Your expertise in influencer ecosystems, relationship-building, and campaign execution will be essential in driving brand awareness, engagement, and revenue. Here's what you can expect in this role: **Role Overview:** - Develop and execute influencer marketing strategies for all APPL brands - Identify and manage relationships with influencers on various platforms - Plan and execute targeted influencer campaigns aligned with brand goals - Collaborate with internal teams for campaign planning and approvals - Analyze campaign performance data to optimize strategies - Stay updated on influencer marketing trends and platform changes - Negotiate contracts and ensure deliverables, timelines, and budgets align - Maintain an influencer database and implement performance evaluation frameworks **Responsibilities:** - 23 years of influencer marketing experience, preferably in D2C or personal care brands - Successful track record in managing and scaling influencer programs - Strong understanding of content marketing, creator trends, and social media platforms - Excellent communication and negotiation skills - Proficiency in influencer marketing tools and analytics platforms - Ability to handle multiple campaigns in a fast-paced environment - Prior experience in grooming, beauty, or lifestyle space is a plus In this role, you will have the opportunity to: - Lead and shape the influencer marketing vertical at a high-growth D2C startup - Experience fast-track career growth in a performance-driven environment - Collaborate directly with a leadership team from top consulting firms - Be part of a dynamic, creative, and ambitious work culture - Enjoy a competitive compensation and benefits package We look forward to welcoming you to our team at Sotrue and leveraging your expertise to drive impactful influencer marketing strategies.