Marketing Operations Specialist - Remote

You will be working as a Marketing Operations Contractor for TechnoApex Ltd., a company that provides customized IT solutions to help businesses navigate technological challenges and drive digital transformation. As a core member of the Marketing Operations team, you will be responsible for lead enrichment, Pardot and Salesforce administration, API connections and integrations, and campaign setup and execution support.

**Responsibilities:**

• **Lead enrichment**
• Own and manage lead enrichment using Pardot rules, Excel formulas, and ZoomInfo workflows
• Ensure comprehensive enrichment coverage and maintain data quality standards
• Monitor enrichment performance, diagnose failures, and resolve data gaps independently
• Build and maintain data hygiene processes including deduplication and normalization
• Define and enforce data standards and field mapping logic
• **Pardot & Salesforce Administration**
• Hands-on Pardot administration including form builds, landing pages, and email templates
• Support Salesforce campaign creation, lead routing, and data management tasks
• Troubleshoot Pardot and SFDC issues independently
• Maintain lead scoring models and nurture program structure
• Ensure correct lead handoff process and SLA compliance
• **API Connections & Integrations**
• Own all API connections across the Martech stack
• Monitor integration health, identify and resolve errors proactively
• Support technical scoping and setup of new integrations
• Maintain technical documentation for all integration configurations
• **Campaign Setup & Execution Support**
• Build and QA campaign assets in Pardot and other platforms
• Manage tracking redirects and UTM parameters
• Ensure all campaigns are technically configured correctly and launched on schedule

**Qualifications:**

**Must have**

• 6+ years of hands-on Marketing Operations experience
• Strong Pardot and Salesforce administration skills
• Hands-on API integration experience
• Lead enrichment platform experience
• Deep understanding of the full lead lifecycle and technical systems
• Technical mindset with attention to detail and process-oriented approach
• Ability to work independently with strong communication skills
• Available for PST hours three days per week

**Nice to have**

• ZoomInfo Marketing experience
• HTML/CSS proficiency
• Familiarity with A/B testing and web analytics platforms
• Experience working with US-based teams in a remote environment
• Background in B2B SaaS or technology company environment

**What Great Looks Like Here:**

The ideal candidate for this role is technically self-sufficient, able to diagnose and resolve issues independently, communicate clearly, take ownership of systems, and maintain data quality as a personal standard.

**Ongoing Deliverables:**

• Enrichment coverage and data quality maintenance
• Pardot and SFDC administration completion
• Ownership of all API connections
• Timely campaign asset building and launch
• Consistent lead routing and handoff process
• Proactive communication and documentation maintenance for all systems. You will be working as a Marketing Operations Contractor for TechnoApex Ltd., a company that provides customized IT solutions to help businesses navigate technological challenges and drive digital transformation. As a core member of the Marketing Operations team, you will be responsible for lead enrichment, Pardot and Salesforce administration, API connections and integrations, and campaign setup and execution support.

**Responsibilities:**

• **Lead enrichment**
• Own and manage lead enrichment using Pardot rules, Excel formulas, and ZoomInfo workflows
• Ensure comprehensive enrichment coverage and maintain data quality standards
• Monitor enrichment performance, diagnose failures, and resolve data gaps independently
• Build and maintain data hygiene processes including deduplication and normalization
• Define and enforce data standards and field mapping logic
• **Pardot & Salesforce Administration**
• Hands-on Pardot administration including form builds, landing pages, and email templates
• Support Salesforce campaign creation, lead routing, and data management tasks
• Troubleshoot Pardot and SFDC issues independently
• Maintain lead scoring models and nurture program structure
• Ensure correct lead handoff process and SLA compliance
• **API Connections & Integrations**
• Own all API connections across the Martech stack
• Monitor integration health, identify and resolve errors proactively
• Support technical scoping and setup of new integrations
• Maintain technical documentation for all integration configurations
• **Campaign Setup & Execution Support**
• Build and QA campaign assets in Pardot and other platforms
• Manage tracking redirects and UTM parameters
• Ensure all campaigns are technically configured correctly and launched on schedule

**Qualifications:**

**Must have**

• 6+ years of hands-on Marketing Op