Marketing Manager (Education Sector)

As a Marketing Manager at our organization, you will play a crucial role in driving admissions and lead generation activities to meet enrollment targets. Your responsibilities will include implementing strategies to generate, nurture, and convert leads into admissions. You will be in charge of managing the admissions CRM to ensure accurate tracking of leads, follow-ups, and conversions. Collaboration with other admissions counselors and leadership will be essential to streamline processes and improve conversion rates. Key Responsibilities: - Drive admissions sales activities to meet enrollment targets. - Implement strategies to generate, nurture, and convert leads into admissions. - Manage admissions CRM to ensure accurate tracking of leads, follow-ups, and conversions. - Collaborate with other admissions counselors and leadership to streamline processes and improve conversion rates. In the realm of marketing and campaigns, you will be tasked with designing and executing integrated marketing campaigns across digital and offline channels. Your expertise will be crucial in leading the school's social media strategy to build awareness, engagement, and lead generation. Additionally, you will create and curate compelling content in collaboration with academic and admissions teams to grow organic presence through community engagement, storytelling, and influencer/partner collaborations. Qualification Required: - 58 years of experience (minimum 3 years in the education industry is mandatory) - Proven experience in the education industry (schools, colleges, universities) - Strong background in sales-driven marketing and enrolment-focused campaigns - Excellent communication, presentation, and negotiation skills - Ability to work with targets and deadlines Preferred Qualifications: - MBA / Master's degree in Marketing, Business Administration, or a related field - Experience working with K12 schools, international schools, or higher education institutions - Knowledge of admissions processes and academic cycles In this role, your expertise in marketing, lead generation, and admissions processes will be pivotal in contributing to the success of our institution. As a Marketing Manager at our organization, you will play a crucial role in driving admissions and lead generation activities to meet enrollment targets. Your responsibilities will include implementing strategies to generate, nurture, and convert leads into admissions. You will be in charge of managing the admissions CRM to ensure accurate tracking of leads, follow-ups, and conversions. Collaboration with other admissions counselors and leadership will be essential to streamline processes and improve conversion rates. Key Responsibilities: - Drive admissions sales activities to meet enrollment targets. - Implement strategies to generate, nurture, and convert leads into admissions. - Manage admissions CRM to ensure accurate tracking of leads, follow-ups, and conversions. - Collaborate with other admissions counselors and leadership to streamline processes and improve conversion rates. In the realm of marketing and campaigns, you will be tasked with designing and executing integrated marketing campaigns across digital and offline channels. Your expertise will be crucial in leading the school's social media strategy to build awareness, engagement, and lead generation. Additionally, you will create and curate compelling content in collaboration with academic and admissions teams to grow organic presence through community engagement, storytelling, and influencer/partner collaborations. Qualification Required: - 58 years of experience (minimum 3 years in the education industry is mandatory) - Proven experience in the education industry (schools, colleges, universities) - Strong background in sales-driven marketing and enrolment-focused campaigns - Excellent communication, presentation, and negotiation skills - Ability to work with targets and deadlines Preferred Qualifications: - MBA / Master's degree in Marketing, Business Administration, or a related field - Experience working with K12 schools, international schools, or higher education institutions - Knowledge of admissions processes and academic cycles In this role, your expertise in marketing, lead generation, and admissions processes will be pivotal in contributing to the success of our institution.