Head of Commercial Excellence

As a Commercial Excellence Manager at Roche, your role involves defining, implementing, and consolidating the commercial excellence strategy in the Spanish subsidiary. You will be responsible for driving discipline in sales methodology execution, ensuring CRM (Salesforce) adoption and optimization, and leading the commercial training strategy. Additionally, as a member of the Commercial Leadership Committee, you will act as a strategic reference to identify growth opportunities, establish key performance indicators, and propose incentive systems that enhance execution. Leading a team focused on maximizing commercial effectiveness and generating value for customers and patients will be a key part of your responsibilities. **Main Responsibilities:** - **Strategic Thinking:** - Identify growth opportunities in the Spanish in vitro diagnostics market. - Define key performance indicators (KPIs) and propose incentive mechanisms that align the organization with strategic objectives. - **Commercial Excellence:** - Lead the deployment, monitoring, and discipline of the company's sales methodology. - Ensure consistency and quality in the execution of commercial processes. - **CRM Leadership:** - Lead the local implementation and maintenance of the global CRM (Salesforce). - Ensure data quality and support the sales force in resolving CRM-related queries and needs. - **Commercial Training Leadership:** - Design and coordinate the sales force training strategy. - Develop content, coordinate training execution, and ensure monitoring of adoption, compliance, and impact on results. - **People Leader:** - Lead, develop, and motivate the Commercial Excellence team in Spain. - Foster an environment of collaboration, innovation, and high performance. - **Regional and Global Collaboration:** - Act as a point of contact with Commercial Excellence EMEA/LATAM to deploy global and regional initiatives. - Ensure alignment with international strategies. **Qualifications:** - University degree; postgraduate education will be valued. - Experience in commercial excellence, including sales methodologies and KPI management in the B2B sector, preferably with public procurement. - Demonstrated experience in CRM implementation and management (ideally Salesforce). - Experience in sales force training and team leadership (valued). - Experience in the healthcare sector, ideally in the in vitro diagnostics sector (valued). - High level of Spanish and English proficiency. At Roche, a healthier future is what drives us to innovate. With a global team dedicated to advancing science and ensuring access to healthcare for everyone, our efforts have resulted in millions treated with our medicines and billions of tests conducted using our Diagnostics products. Collaboration, innovation, and customer orientation are at the core of our values as we strive to deliver life-changing healthcare solutions that make a global impact. Join us in building a healthier future together. Roche is an Equal Opportunity Employer. As a Commercial Excellence Manager at Roche, your role involves defining, implementing, and consolidating the commercial excellence strategy in the Spanish subsidiary. You will be responsible for driving discipline in sales methodology execution, ensuring CRM (Salesforce) adoption and optimization, and leading the commercial training strategy. Additionally, as a member of the Commercial Leadership Committee, you will act as a strategic reference to identify growth opportunities, establish key performance indicators, and propose incentive systems that enhance execution. Leading a team focused on maximizing commercial effectiveness and generating value for customers and patients will be a key part of your responsibilities. **Main Responsibilities:** - **Strategic Thinking:** - Identify growth opportunities in the Spanish in vitro diagnostics market. - Define key performance indicators (KPIs) and propose incentive mechanisms that align the organization with strategic objectives. - **Commercial Excellence:** - Lead the deployment, monitoring, and discipline of the company's sales methodology. - Ensure consistency and quality in the execution of commercial processes. - **CRM Leadership:** - Lead the local implementation and maintenance of the global CRM (Salesforce). - Ensure data quality and support the sales force in resolving CRM-related queries and needs. - **Commercial Training Leadership:** - Design and coordinate the sales force training strategy. - Develop content, coordinate training execution, and ensure monitoring of adoption, compliance, and impact on results. - **People Leader:** - Lead, develop, and motivate the Commercial Excellence team in Spain. - Foster an environment of collaboration, innovation, and high performance. - **Regional and Global Collaboration:** - Act as a point of contact with Commercial Excellence EMEA/LATAM to deploy global and regiona