Creative Copywriter (Meta Ads)

You will be working as a Meta Ads Copywriter for a fast-growing Ayurvedic D2C brand, Ayuvya, and a digital-first personal care brand, imfresh. Your primary focus will be on writing high-converting ad copies for various platforms and creating engaging content that resonates with the target audience. Key Responsibilities: - Write high-converting ad copies for Meta (Facebook & Instagram), Reels scripts, UGC scripts, static & carousel ads, and video hooks - Create multiple hook variations for A/B testing - Understand customer pain points deeply, especially related to women wellness & personal care - Align copy with landing page messaging - Collaborate with media buyers & designers for effective campaigns - Analyze successful ads and make quick iterations - Write in Hinglish, Hindi, and English to match the brand voice What Were Looking For: - 24 years of experience in performance marketing copywriting - Previous work experience in D2C, health, or personal care sectors - Strong understanding of direct response copywriting, consumer psychology, Indian buying behavior, and wellness-related claims & compliance - Ability to leverage comments, reviews, and objections for ad content - Comfortable with both bold and emotional tones based on brand requirements Bonus Points If You: - Have experience scaling ads to 50L+/month budgets - Understand funnel stages (TOF, MOF, BOF) - Can create ad scripts that appear native and not overly promotional - Analyze competitor ads and reverse engineer successful strategies KPIs: - Achieve CTR above industry average - Deliver 23 winning creatives per month - Improve ROAS through refined messaging - Reduce CPA through stronger hooks Why Join Us: - Direct collaboration with founders - Opportunity to work on two strong D2C brands - High creative freedom - Fast-paced execution culture You will be working as a Meta Ads Copywriter for a fast-growing Ayurvedic D2C brand, Ayuvya, and a digital-first personal care brand, imfresh. Your primary focus will be on writing high-converting ad copies for various platforms and creating engaging content that resonates with the target audience. Key Responsibilities: - Write high-converting ad copies for Meta (Facebook & Instagram), Reels scripts, UGC scripts, static & carousel ads, and video hooks - Create multiple hook variations for A/B testing - Understand customer pain points deeply, especially related to women wellness & personal care - Align copy with landing page messaging - Collaborate with media buyers & designers for effective campaigns - Analyze successful ads and make quick iterations - Write in Hinglish, Hindi, and English to match the brand voice What Were Looking For: - 24 years of experience in performance marketing copywriting - Previous work experience in D2C, health, or personal care sectors - Strong understanding of direct response copywriting, consumer psychology, Indian buying behavior, and wellness-related claims & compliance - Ability to leverage comments, reviews, and objections for ad content - Comfortable with both bold and emotional tones based on brand requirements Bonus Points If You: - Have experience scaling ads to 50L+/month budgets - Understand funnel stages (TOF, MOF, BOF) - Can create ad scripts that appear native and not overly promotional - Analyze competitor ads and reverse engineer successful strategies KPIs: - Achieve CTR above industry average - Deliver 23 winning creatives per month - Improve ROAS through refined messaging - Reduce CPA through stronger hooks Why Join Us: - Direct collaboration with founders - Opportunity to work on two strong D2C brands - High creative freedom - Fast-paced execution culture