Content and Copy Lead

As a Content and Copy Lead at Stahl, your role is crucial in shaping perception, building trust, and inspiring action through compelling, well-researched, and brand-aligned content across various formats and channels. You will be responsible for owning the voice and storytelling for Stahl across brand campaigns, social media, trade marketing, performance marketing, and e-commerce. Collaborating closely with designers, production teams, influencers, and partner agencies, you will lead content strategy and copy development to create engaging and on-brand communication that drives engagement and conversions. **Key Responsibilities:** - **Content Strategy Development with brand-aligned writing:** Create and implement comprehensive content strategies aligned with brand objectives, focusing on brand building, trade marketing, performance marketing, and e-commerce. Produce clear, engaging, and technically accurate copy tailored to Stahl brand's tone of voice. - **Content Creation:** Develop high-quality, engaging content such as blog posts, social media posts, and product descriptions that resonate with the target audience and position Stahl Kitchens as a premium brand in the Indian market. - **Multiple media touch-points:** Create and adapt work across various touch-points including print, packaging, social media, e-commerce platforms, advertising, events, and video content, ensuring Stahl's presence is strong and consistent across all interactions. - **Collaboration:** Work closely with designers, marketers, and the creative team on projects of varying scales. Liaise with content creators, influencers, and external agencies to develop cohesive marketing campaigns. Collaborate with digital marketing agencies to optimize content for SEO. - **Research, Strategy, and Content sourcing:** Conduct high-quality research to strengthen messaging and ensure factual accuracy. Identify and source supporting imagery or media for content pieces. - **Performance Analysis:** Monitor content performance using key metrics and refine strategies based on data insights. - **Content Versatility:** Write for a range of formats including web, print, campaigns, brochures, product catalogues, display ads, and social media. - **Editing & Proofing:** Review and refine copy to maintain clarity, consistency, and grammatical precision. **Technical & Professional Requirements:** - **Experience:** Minimum 5 years of professional copywriting or related content creation experience, preferably in B2C / D2C marketing for an FMCG / FMCD brand. - **Portfolio:** Strong body of work demonstrating versatility across mediums and industries. - **Communication Skills:** Excellent communication and interpersonal skills for effective collaboration with cross-functional teams. - **SEO and Digital Marketing:** Familiarity with SEO principles and digital marketing tools. - **Analytical Skills:** Ability to analyze data and make informed decisions to optimize content strategies. - **Attention to Detail:** Precision in grammar, tone, and structure across tight deadlines. - **Marketing Knowledge:** Strong understanding of brand building, trade marketing, performance marketing, and e-commerce strategies. **What We Value:** - **Initiative:** Bring ideas, tools, and methods that raise the bar for our content. - **High Standards:** Match Stahl's quality expectations across every piece of copy delivered. - **Ownership:** Take full responsibility for timelines, deliverables, and results. - **Collaboration:** Thrive in a fast-paced, team-oriented environment while working independently when needed. - **Creative Curiosity:** Believe in pursuing 'always a better way' relentlessly. - **Brand Insight:** Understand how to make communication strategic and human. **What we offer:** - **Competitive Compensation:** Competitive salary packages with performance-based bonuses. - **Work with a Premium Brand:** Be part of a premium, design-forward cookware brand that's growing rapidly and constantly innovating. - **Career Growth:** Professional development opportunities through diverse projects, new challenges, and mentorship. - **Creative Freedom:** A culture that values fresh ideas, experimentation, and out-of-the-box thinking. - **Collaborative Environment:** Work with a passionate, talented, and supportive team where collaboration is key. - **Impact-Driven Work:** See your ideas come to life in products, campaigns, and initiatives reaching audiences across India and beyond. - **Learning Opportunities:** Exposure to different areas of marketing, branding, design, and product storytelling. - **Positive Culture:** A workplace where people are approachable, accommodating, and committed to excellence. - **Recognition & Appreciation:** Regular acknowledgment of contributions, big and small. At Stahl, you will be part of a team that believes in great design, quality craftsmanship, and authentic storytelling. The culture is open, collaborative, and always striving for better. If you a