Analyst/Senior Analyst, Brand Marketing

In this role at Agoda, you will be joining the Brand Marketing team as an Analyst to scale digital marketing & brand research efforts. Your responsibilities will include managing digital campaign planning, A/B testing, and reporting on key digital channels like Meta, Twitter, YouTube, etc. Additionally, you will be in charge of managing and analyzing brand research projects. Your role will be vital in analyzing campaign and research data to provide insights that will influence the team's strategy in creating an engaging brand in the tech-and-travel space. You will have the opportunity to work alongside the global Brand Marketing team based in Thailand. The role is located at Agoda's Global Operations Center in Bangkok, Thailand, offering you the chance to work in a dynamic city close to iconic travel destinations with a talented team. Agoda provides complete relocation for you and your family along with excellent benefits. Key Responsibilities: - Conduct A/B testing on platforms like Facebook, Instagram, Twitter, TikTok, and YouTube - Manage brand research in-house and with external agencies to showcase the impact of campaign activity on brand awareness - Own the performance of digital & social campaigns, optimize campaign metrics, and ensure media is delivering as per the plan - Communicate test results and campaign insights to the team and stakeholders through comprehensive analysis, reporting, and data visualization - Analyze data from digital tests and research studies to gather insights for optimizing brand campaigns - Collaborate with external media partners for planning, analysis, and execution, and consolidate media data and analysis with in-house digital activity Qualifications Required: - Bachelor's degree in mathematics, marketing, communication, business, or a related field - Minimum of 2 years of experience in analytically focused positions - Proficiency in SQL and Tableau - Advanced Excel skills including VLOOKUP and Pivot Tables - Strong project management, measurement, and planning capabilities - Knowledge of statistics and data processing practices is a plus At Agoda, we are committed to fostering an inclusive environment that values diversity and encourages collaboration and innovation. Employment opportunities are based solely on merit and qualifications, regardless of various personal characteristics. We keep applications on file for future vacancies and respect privacy policies. We do not accept unsolicited third-party submissions and reserve the right to contact and hire candidates directly from such submissions. To learn more about working at Agoda, you can visit Agoda Careers, explore our presence on social media platforms like Facebook, LinkedIn, and YouTube. In this role at Agoda, you will be joining the Brand Marketing team as an Analyst to scale digital marketing & brand research efforts. Your responsibilities will include managing digital campaign planning, A/B testing, and reporting on key digital channels like Meta, Twitter, YouTube, etc. Additionally, you will be in charge of managing and analyzing brand research projects. Your role will be vital in analyzing campaign and research data to provide insights that will influence the team's strategy in creating an engaging brand in the tech-and-travel space. You will have the opportunity to work alongside the global Brand Marketing team based in Thailand. The role is located at Agoda's Global Operations Center in Bangkok, Thailand, offering you the chance to work in a dynamic city close to iconic travel destinations with a talented team. Agoda provides complete relocation for you and your family along with excellent benefits. Key Responsibilities: - Conduct A/B testing on platforms like Facebook, Instagram, Twitter, TikTok, and YouTube - Manage brand research in-house and with external agencies to showcase the impact of campaign activity on brand awareness - Own the performance of digital & social campaigns, optimize campaign metrics, and ensure media is delivering as per the plan - Communicate test results and campaign insights to the team and stakeholders through comprehensive analysis, reporting, and data visualization - Analyze data from digital tests and research studies to gather insights for optimizing brand campaigns - Collaborate with external media partners for planning, analysis, and execution, and consolidate media data and analysis with in-house digital activity Qualifications Required: - Bachelor's degree in mathematics, marketing, communication, business, or a related field - Minimum of 2 years of experience in analytically focused positions - Proficiency in SQL and Tableau - Advanced Excel skills including VLOOKUP and Pivot Tables - Strong project management, measurement, and planning capabilities - Knowledge of statistics and data processing practices is a plus At Agoda, we are committed to fostering an inclusive environment that values diversity and encourages collaboration and innovation. Employment opp