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Account Managers

ADCanopus.com

All India • 1 month ago

Experience: 1 to 5 Yrs

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Job Description

Job Description: As an Account Manager in our Web Performance Marketing team, you will leverage your hands-on experience to manage web-based advertiser campaigns across CPL, CPA, and CPR models. Your role involves optimizing campaign performance through data-driven strategies and strong cross-functional collaboration while scaling lead generation efforts and managing client relationships effectively. Key Responsibilities: - Manage and optimize web-based performance marketing campaigns (CPL, CPA, CPR) to drive qualified leads. - Build and maintain long-term client relationships through regular communication and performance reviews. - Identify upsell opportunities and optimize campaign outcomes to drive revenue growth. - Plan and manage campaign strategy, budgeting, and performance delivery aligned with client KPIs. - Analyze campaign data using tools like Google Analytics, CRM dashboards, and other attribution platforms for actionable insights. - Collaborate with internal teams (affiliate, creative, product, and media buying) for smooth campaign execution. - Monitor lead quality, fraud risk, and data integrity to ensure cost-effective acquisition. - Ensure campaign compliance with brand, regulatory, and quality standards. - Maintain clear documentation and reporting of campaign progress, billing, and client communications. Qualifications: - 12 years of experience in web-based performance marketing or digital account management. - Strong knowledge of CPL and CPA lead generation models, funnel tracking, and attribution logic. - Hands-on experience with platforms like Google Analytics, CRM tools, and campaign management platforms (e.g., Trackier, Offerslook, Affise). - Solid communication and client-handling skills, managing multiple projects simultaneously. - Proven analytical skills and data interpretation for performance optimization. - Proficiency in Microsoft Excel or Google Sheets for reporting and data analysis. - Demonstrated track record of running ROI-positive campaigns. Benefits: - Group Health Insurance - Opportunity to grow within the company (Note: Omitting additional details section as it is not present in the provided job description) Job Description: As an Account Manager in our Web Performance Marketing team, you will leverage your hands-on experience to manage web-based advertiser campaigns across CPL, CPA, and CPR models. Your role involves optimizing campaign performance through data-driven strategies and strong cross-functional collaboration while scaling lead generation efforts and managing client relationships effectively. Key Responsibilities: - Manage and optimize web-based performance marketing campaigns (CPL, CPA, CPR) to drive qualified leads. - Build and maintain long-term client relationships through regular communication and performance reviews. - Identify upsell opportunities and optimize campaign outcomes to drive revenue growth. - Plan and manage campaign strategy, budgeting, and performance delivery aligned with client KPIs. - Analyze campaign data using tools like Google Analytics, CRM dashboards, and other attribution platforms for actionable insights. - Collaborate with internal teams (affiliate, creative, product, and media buying) for smooth campaign execution. - Monitor lead quality, fraud risk, and data integrity to ensure cost-effective acquisition. - Ensure campaign compliance with brand, regulatory, and quality standards. - Maintain clear documentation and reporting of campaign progress, billing, and client communications. Qualifications: - 12 years of experience in web-based performance marketing or digital account management. - Strong knowledge of CPL and CPA lead generation models, funnel tracking, and attribution logic. - Hands-on experience with platforms like Google Analytics, CRM tools, and campaign management platforms (e.g., Trackier, Offerslook, Affise). - Solid communication and client-handling skills, managing multiple projects simultaneously. - Proven analytical skills and data interpretation for performance optimization. - Proficiency in Microsoft Excel or Google Sheets for reporting and data analysis. - Demonstrated track record of running ROI-positive campaigns. Benefits: - Group Health Insurance - Opportunity to grow within the company (Note: Omitting additional details section as it is not present in the provided job description)

Posted on: March 24, 2026

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